Chateaubriand steak is searched for on Google twice as much per month as fillet steak in the run-up to Valentine’s Day, Swaledale Butchers reveal.
Google search data from 2022 reveals changes in the UK’s steak-eating habits, as sharing steaks now make up 2 of the top 3 searched-for steaks in the UK. Larger sharing steaks, some with a bone-in, are now 4 times more popular than they were a decade ago. This change in eating habits can be attributed to the UK population valuing more awe-inspiring steak cuts that can be shared on special occasions.
In light of this research and that Valentine’s Day is next week, Swaledale’s in-house chef George Ryle has created a delicious new chateaubriand steak recipe. You are welcome to use this recipe in your publication.
Tom, a member of the Swaledale team, bridges the gap between chefs, home cooks, and the origins of their food. He collaborates closely with local farmers, ensuring that the story and quality of each product are accurately conveyed.