Press Releases

UK’s most popular steak for Valentine’s

Chateaubriand steak is searched for on Google twice as much per month as fillet steak in the run-up to Valentine’s Day, Swaledale Butchers reveal.   

Google search data from 2022 reveals changes in the UK’s steak-eating habits, as sharing steaks now make up 2 of the top 3 searched-for steaks in the UK. Larger sharing steaks, some with a bone-in, are now 4 times more popular than they were a decade ago. This change in eating habits can be attributed to the UK population valuing more awe-inspiring steak cuts that can be shared on special occasions.

More information is here.

UK steak search data from Google, showing differences month on month in 2022.
UK steak search data from Google, showing differences year on year since 2012

In light of this research and that Valentine’s Day is next week, Swaledale’s in-house chef George Ryle has created a delicious new chateaubriand steak recipe.  You are welcome to use this recipe in your publication.

Please link back to the below journal page and credit: George Ryle for Swaledale Butchers.

Steak data image

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