Chateaubriand steak is searched for on Google twice as much per month as fillet steak in the run-up to Valentine’s Day, Swaledale Butchers reveal.
Google search data from 2022 reveals changes in the UK’s steak-eating habits, as sharing steaks now make up 2 of the top 3 searched-for steaks in the UK. Larger sharing steaks, some with a bone-in, are now 4 times more popular than they were a decade ago. This change in eating habits can be attributed to the UK population valuing more awe-inspiring steak cuts that can be shared on special occasions.
More information is here.
In light of this research and that Valentine’s Day is next week, Swaledale’s in-house chef George Ryle has created a delicious new chateaubriand steak recipe. You are welcome to use this recipe in your publication.
Please link back to the below journal page and credit: George Ryle for Swaledale Butchers.
Steak data image
https://journal.swaledale.co.uk/wp-content/uploads/2023/02/202212-Swaledale-Steak-Data-1.jpg
High res images
https://journal.swaledale.co.uk/wp-content/uploads/2023/02/Chateaubriand_plated_high_res-scaled.jpg
https://journal.swaledale.co.uk/wp-content/uploads/2023/02/Chateaubriand_sliced_high_res-scaled.jpg
https://journal.swaledale.co.uk/wp-content/uploads/2023/02/Chateaubriand_whole_high_res-scaled.jpg
Low res images
https://journal.swaledale.co.uk/wp-content/uploads/2023/02/Chateaubriand_plated_low_res.jpg
https://journal.swaledale.co.uk/wp-content/uploads/2023/02/Chateaubriand_sliced_low_res.jpg
https://journal.swaledale.co.uk/wp-content/uploads/2023/02/Chateaubriand_whole_low_res.jpg
