Jason is a branding, marketing and strategy expert, with specialist knowledge in food and wine, and a passion for Slovenia. He launched the first popup restaurant in Amsterdam, which then became bricks-and-mortar restaurant, HQ, and won TimeOut's Best of Amsterdam award within 6 months of opening. Jason has been a strategic consultant to big name companies across numerous sectors, but the chef and restaurateur within keeps drawing him back to the food and beverage industries. He founded Delicious Consulting through which he provides inspirational yet pragmatic consultancy. In 2019 Jason created Cultisan, a digital platform connecting consumers with artisan farmers and sustainable food makers, and enabling them to buy direct. Cultisan weaves storytelling and carefully curated content into the retail experience to achieve longer-lasting engagement than traditional retail models. In 2022 Jason launched Emona Vina, the first Slovenian/UK wine import, distribution, and retail business.